With social media taking over as the primary means of communication and information sharing, it’s no wonder many businesses are focusing on leveraging social media channels to engage with customers. This shift has led to increased interest in the future of social media, and Jason Hope, a renowned futurist, has some insights to share. According to Jason, mobile devices have played a critical role in the popularity of social media.
With more than 91% of users accessing social media sites on their mobile phones, marketers have shifted their focus to mobile app-targeted ads and building strong social media presences instead of websites. This approach has successfully cultivated customer loyalty, a vital component for businesses. As for the future of social media, Jason Hope believes that the popularity of Facebook is declining, particularly among Gen Z users who have lost interest in the platform.
The data leak scandal also led to a trust issue with Facebook, causing many users to abandon the platform. However, the business expert suggests that if Facebook introduces new features and regains users’ trust, it could lead the social media world once again. Jason Hope is a firm believer in the power of adaptation to change and business evolutions.
Despite Facebook’s decline in popularity, social media has a bright future, and Jason believes there are still opportunities for businesses to leverage these platforms to engage with customers through marketing campaigns. As Jason Hope adds, with more than 80% of internet users spending their time on social media apps, it’s clear that these platforms have become valuable channels for businesses to reach out to their audience.
The business expert concludes that while the popularity of social media platforms is constantly changing, they have become much more than just communication technologies. Jason Hope finally states that they are now integral to people’s daily lives, allowing businesses to connect and engage with customers. The future of social media is exciting, and it’s up to businesses to adapt and leverage these platforms to stay ahead of the curve.