Ross Levinsohn is known to be the Chief Executive Officer of Los Angeles Times & Tribune Publishing, as well as an executive of Yahoo! Inc. Currently, he is the CEO and President of Guggenheim Digital Media, but before this position, he was Yahoo’s Company’s SVP for media where he oversaw all content operation for Yahoo.
Levinsohn has been in various positions at various companies throughout his career, including jobs at News Corp., Time Warner, and Fox Interactive Media. He has also held board roles at Viacom and has co-founded several startups, including Shopping. Sports Illustrated CEO’s employment history has been well documented in the media, but his work as CEO of the Los Angeles Times and Tribune Publishing has been slightly more obscured.
Sports Illustrated CEO’s first start in the industry was with Time Warner, where he worked as the Director of TV. While there, Levinsohn oversaw a 100 million dollar advertising campaign for Time Warner Cable and produced two TV commercials in targeted markets. Levinsohn is credited with helping develop the cable channel HBO, and among his other achievements, he also helped launch CNN.
The sport of baseball quickly became one of Sports Illustrate CEO’s passions, so he moved to Miami and accepted a position as the Assistant Marketing Director and Assistant Media Director for the Florida Marlins. He then held marketing, sales, and strategy roles at Fox Interactive Media.
Sports Illustrated CEO left Fox Interactive Media to become EVP of Advertising Sales for Yahoo! Levinsohn’s primary goal at Yahoo was to expand its sales business. His first major accomplishment was leading the re-launch of Yahoo’s content distribution platform with a new design, video channel, and bolder pages with more content-sharing capabilities. According to industry reports, the platform delivered better performance regarding page views and time spent on the site.
Sports Illustrated CEO joined Yahoo in the top spot of Media, overseeing all content operations and reporting to the CEO. In this position, he oversaw the company’s media, including news, video, and sports. He created a seamless interaction between Yahoo’s digital products and its 40-plus employees at Sports Illustrated. It also oversaw the launch of MLB.com, which is Yahoo’s baseball site. The site provides professional and college baseball with up-to-date statistics across every league, making it one of the most comprehensive sports sites.