Yanni Hufnagel is the Founder and CEO of Lemon Perfect, and the company continues to grow. In December 2016, Lemon Perfect was acquired by one of the world’s largest beauty companies, and we are stoked that Beyoncé is a crucial investor in our company.
Lemon perfect is an online beauty retailer dedicated to stocking quality hair care and skin care products for people of color at competitive prices and low shipping costs. Beyoncé has become a key investor and will be partnering with Lemon Perfect to bring the Beyoncé Cosmetics line to market. The company will continue to focus on growth through the expansion of its e-commerce platform and sales of its current product lines.
Beyoncé is known for her loyalty to friends and family. And Lemon Perfect is proof that you can invest in these relationships and trust that the people you invest in will not only support you but also support the cause you are passionate about. Lemon Perfect supports people of color through both its products and company culture, creating a network for fellow business owners of color. A core belief of Lemon Perfect is that investing in a friend or family member from the same background, culture, or generation is often more beneficial than investing in another person from a different demographic. This belief, combined with the concept that a dollar spent with friends and family usually makes its way back to the community, has been a driving force behind Lemon Perfect’s growth, company culture, and product selection.
Follow Yanni Hufnagel on facebook.com.
Lemon Perfect is a testament to how access and opportunity are created when people from diverse backgrounds join forces. In short, Lemon Perfect is built on friendship, trust, and support for one another. It’s who we are as an organization; I think it comes through in who we are as a brand. As more like-minded people get involved and understand what we’re about, there will be even more significant potential for us to grow within the beauty industry and in support of our communities.
Yanni Hufnagel has established Lemon Perfect as an online beauty retailer dedicated to stocking quality hair care and skin care products for people of color at competitive prices and low shipping costs. In December 2016, Lemon Perfect was acquired by one of the world’s largest beauty companies, and we are stoked that Beyoncé is a crucial investor in our company.